SIRIVANNAVARI Women in Art, Autumn/Winter 2024


by Alexandra MAS

The Parisian fashion week serves as a captivating rendezvous with visionary designers. These avant-garde entities not only redefine consumerism but also uphold integrity in their craft. Fashion, aspect of our daily lives, serves as our outward expression, our visible identity, now imbued with a revitalised philosophy. Today, it embraces a narrative where quality, traditional textures, and semi-couture reign supreme within collections.

Across centuries, nobility has epitomised enduring elegance and safeguarded a certain symbolism, where each gesture and element exuded rationale and curated aesthetics. This fusion of age-old traditions with contemporary feminine empowerment serves as a wellspring of inspiration for HRH Princess Sirivannavari Nariratana Rajakanya, the Creative Director, and Founder of the esteemed SIRIVANNAVARI brand. Her exploration delves deep into the interplay and harmony between the human form, its sensual contours, and the profound belief that the art of couture is on a noble mission. It’s a mission to empower women, enabling them to embrace and confidently express their individuality.

“In the pursuit of making dresses adapted to the wearer’s body like WOMAN IN ART, during my systematic research, I rediscovered the art and means of draping, realizing the symbiosis of practicality and poetry, of pragmatism and luxury, of the theatricality of the runway with the utility of ready-to-wear. This is the idea of the collection, the woman who lives two lives, working and alluring,”


HRH Princess Sirivannavari recalled the starting point in the development of the collection.

HRH Princess Sirivannavari EDGE magazine Paris 2024

In its third season gracing the official Parisian fashion week calendar, the brand continues to captivate with its fusion of Thai expertise  and the unique contemporary allure of the unmistakable touch of luxury and refinement. Traditional draping techniques and radiant sunburst patterns to cascading folds, are meticulously tailored to accentuate the feminine silhouette. Luxurious materials such as leather, wool, satin, and denim, in a harmonious palette of burgundy, grey, black, and blue, lend an air of regal sophistication to every piece.

The artisans at the Sirivannavari atelier once again showcase their virtuosic craftsmanship, weaving Princess’ artistic vision into exquisite embroideries. Her intricately crafted floral motifs, inspired by a myriad of Thai flowers including Siamese melodorum, ylang-ylang, cape gardenia, cork tree flower, and champaca, bloom within a kaleidoscope of colors, adorning the creations with mesmerizing beauty. These expressions of savoir-faire manifest in irresistible 3D vinyl appliqué flowers, meticulously adorned with paillettes, beads, crystals, and other luminous embellishments, creating a captivating interplay of textures and depth.

SIRIVANNAVARI Autumn-Winter 2024-2025 Runway Lookbook 31 for EDGE magazine

As a crowning touch, the bijoux collection, boldly inspired by the Cubism and Dada art movement, beckons as objects of desire. Necklaces, bracelets, and rings feature gold settings adorned with white ceramic fragments, evoking captivating visages reflecting the designer’s signature codes. Complementing the ensemble are structured leather bags, exquisitely embellished with refined golden clasps, available in versatile formats such as Tube-Bucket and Satchel-Saddle, promising to elevate any outfit with effortless sophistication.

SIRIVANNAVARI Autumn-Winter 2024-2025 Runway Lookbook 36 for EDGE magazine

HRH Princess Sirivannavari Nariratana Rajakanya is a distinguished personality known for her dedication to preserving Thai textiles. With a background in Fine Arts from Chulalongkorn University and a master’s degree from L’ Ecole de la Chambre Syndicale de la Couture Parisienne (IFM), she blends Western and Asian influences in her designs. Her internships with luxury houses like Christian Dior and Salvatore Ferragamo, coupled with a passion for Thai silk, define her unique style. Committed to continuing her grandmother Queen Sirikit’s legacy of promoting Thai craftsmanship, she balances her fashion career with royal duties and philanthropy.

A success story spanning 17 years in Thailand, SIRIVANNAVARI is distinguished by its emphasis on creativity and savoir-faire, blending Western styles with Thai heritage while supporting the local textile and artisan industry, cementing its position in the fashion world. Luxurious, creative, and distinguished designs combine femininity with masculine silhouettes, graphic prints, artisanal techniques, and a cross-cultural aesthetic touch.

With in-house embroidery artisans, SIRIVANNAVARI Atelier and Embroidery Academy play a pivotal role in developing the brand’s expertise and championing women’s empowerment. Founded by HRH Princess Sirivannavari Nariratana Rajakanya in 2005, who assumed the role of creative director, SIRIVANNAVARI offers a diverse range of product categories including haute couture, bridal couture, ready-to-wear, menswear, accessories, leather goods, high jewelry, and costume jewelry.

Over the years, SIRIVANNAVARI has collaborated with renowned international brands such as Louis Vuitton, Shiseido, and Volkswagen, further enhancing its global presence and creative endeavors.