Alexandra MAS
BIO
Alexandra Mas was born in Transylvania to an émigré noble family of Russian heritage. Her journey into the arts began in infancy, displaying a natural affinity for creativity and expression. At the age of 14, Alexandra formally pursued her artistic education and was fortunate to meet the renowned engraver Marcel Chirnoaga, who became her mentor for several years. Under his guidance, she began showcasing her work in national and international exhibitions and gained early experience in art direction at QTRaz Studio.
Alexandra continued her education at the National University of Arts in Bucharest (UNAB), where she studied under Professor Mihai Manescu. She later attended the Modern Art and Design School in Paris, graduating in 2003. During this formative period, her talent gained recognition, leading to collaborations with prestigious institutions and brands such as Christian Dior, the Louvre Museum, and Marsu Productions. During this time, she also contributed as a writer to several notable publications, including The One (Bucharest) and Marie Claire Japan. From 2006 to 2009, Alexandra relocated to California, where she expanded her artistic repertoire, taking on roles in commercial art direction with Angel Child magazine while simultaneously teaching and managing a talent school in Beverly Hills.
In 2009, Alexandra returned to France to dedicate herself fully to her art. Her work is deeply inspired by themes rooted in collective memory and pressing social issues, such as ecology, consumerism, the image of women, and profound inner questioning. Her intellectual pursuits have cultivated an eclectic and immersive artistic universe, rich with sensorial complexity. Her creations seamlessly integrate painting, digital art, photography, writing, acting, and sound, culminating in captivating pictographies and performances.
Alexandra’s work has been exhibited in cities across the globe, including Bucharest, Paris, Bordeaux, New York, Miami, and Saint Petersburg. She is represented by Hohenthal und Bergen and Madame Marie Borgel.
Art & Design
EDGE Art Director
From the very beginning of her career, Alexandra Mas established herself as an art director, channeling her creative vision into a diverse array of projects. Her passion for Haute Couture and high jewelry often placed her behind the camera and sometimes in front of it, seamlessly merging artistry with fashion.
In 2016, Alexandra began collaborating with Italian photographer and human rights scholar Dr. Marco Tassini, forming a creative partnership that led to the establishment of the MasTassini Studio. Together, they created a dynamic space for artistic exchange, co-signing fashion photography and videos that continually pushed their creative boundaries. The studio quickly earned the trust of major luxury brands, esteemed publications, and prominent art galleries.
Their work received widespread acclaim, including the Roma Fashion Photography Award in 2019, which recognized their exceptional ability to integrate fine art into photography. Building on this success, in 2020, they launched the inaugural edition of the Artivist Awards Biennale in Venice – celebrating the intersection of art and activism. Now preparing for its fourth edition, the Artivist Awards have become a cornerstone of the contemporary art scene.
In 2021, the duo released the documentary “Il Faro del Mondo,” co-produced with SUMus.community, further demonstrating their dedication to meaningful storytelling through art. The following year, in 2022, they unveiled EDGE, a bold new creative venture that continues to expand their artistic path.
Alexandra Mas
Univers
“Artist fetishizing the human body (and fist of all, women’s body) with all the representations, Alexandra Mas defines herself as a beauty addict. But pay attention: this, in our corrupted world, subject to all kinds of manipulations – especially those of the body appearance – it does not exists, it remains a fleeing, inextinguishable fantasy. Seize the beauty? Unfortunately, nothing will be as expected, the real endlessly collapses on itself. The vanity thematic has a reason to take a certain place in her paintings, pictographies or artist’s performances, obvious or rampant it takes a permanent place. It is told: we are the first victims of our consented servitude to this illusion”.
Paul ARDENNE, author, curator
“Today it is such an easy thing to recreate fantasy into images thanks to digital work, to “retouch” manipulations. But to induce a dream-like state is farm ore complicated. Alexandra Mas is one of these rare being capable to make dreams come alive. She is sharing an oneiric universe full of poetry and real talented technics. Through her compositions she manages to take us away into her world, at the gates of a new reality”
Jean DEULCEUX, lecturer and art critic
“I discovered Alexandra Mas’ works in 2013, when I was curating the International Contemporaneous Art Contest, GemlucArt, in Monaco (…) Our relation continued and I was getting deeper into her protean work traveling towards figurative painting confines, lyrical abstraction, pictographs, art to wear. Alexandra Mas is constantly exploring new territories. But where comes her inspiration from, what was driving her? We had regular discussions on subject we were both passionate of. The “beauty” in the contemporaneous art and Alexandra’s topic on Magnifisme made an echo toward my editorial work. “Art in a constant road between our souls and our lives”, was saying the artist is the fundament text of the movement.” But what answered to a social problem was her work about the women’s place in our mutating civilisation. Since 4 years the artist spirit was sprouting her Preconceived art show. In this 12 pictographs, the artist is using her own body and creates powerful self-portraits where she plays different archetypes of today’s women, fragmented, dismembered between her different roles. In order to incarnate these 12 stereotypes, the artist interviewed lots of women of different horizons, carers, and ages. The Preconceived art show is a social manifest revealing the universal aspect of the intimate feminine experience and the weight of these stigmas brought upon today’s women. She might be free and independent but still subject to prejudice, women’s spirit is fitting to find it’s rightful place in a society structured by the cultural weight of the millenary male authority (…) in one of the first images that I could see, the artist is offering her bleeding heart, a heart ripped out of her chest, in a total exposure. First emotionally intense image of a series (…) from the work of this Slavic origin artist, that I salute the engagement. Alexandra Mas is creating herself, using her sole as shapeable glaze, her own work of art, in a certain way…” Valérie PENVEN, author, curator and journalist
