In an ongoing performative collaboration, artist Alexandra Mas integrates Silvia Șerban’s designs into her live acts and artistic research. Captured through Mircea Maieru’s lens using double exposure techniques, the images reveal the artist’s emotional presence while accentuating the versatility of Silvia’s creations.
Spanning different seasons and collections, this WAAU capsule editorial showcases the evolution of Silvia’s vision, where each garment embodies self-expression and empowerment. With a career spanning over 25 years, Silvia Șerban has redefined Romanian fashion through her innovative designs and dedication to sustainability. Her collections seamlessly blend artistry and functionality, offering pieces that transcend trends.
The collaboration between designer and performer underscores Silvia’s WAAU mentality — Wearing Attitude Against Usual — empowering women to embrace individuality through fashion. This project highlights the transformative nature of her designs, amplifying both artistic identity and freedom of movement.
Pleated tulle A-line dress
Cruise Capsule Collection 21/22
laser cut green paneled skirt
Adjustable length 3 colours dress
Grace Project 2024 (order only)
3D detachable trench coat
Velvet laser cut detachable trench coat
Grace Project 2024 (orders only)
Golden laser cut two-piece set
Pleated tulle A-line dress Cruise Capsule, and leather laser cut detachable trench coat, Grace Project 2024 (Order only)
Photography Mircea Maieru
Production Manager Andreea Maieru
Set manager Irina Albu
many thanks to King Carol Garden, and 44 Atelier
Beauty prep by MioBio: for the 46 years old artist was followed a natural, organic approach reflecting a philosophy where radiance and authenticity are the essence of beauty at any age.
The ritual started the days prior, with a Susanne Kaufmann Calming Make Up remover, Enzyme Exfoliator, gently renewing the skin’s texture, followed by an overnight regenerating mask .
On the days of the shoot, MioBio applied Susanne Kaufmann Nourishing Day Cream for dry and sensitive skin, paired with Nourishing Eye Cream.
The makeup look featured a selection of organic cosmetics:
The Concealer to softly blur imperfections, a touch of blush, nude lip liner and two shades lipstick, Velvet Wear 34 Whisper & Velvet Wear 33 Magma
For the eyes : Annemarie Börlind blonde eyebrows definer, Grey Blue and Light Rose eyeshadow, black liquid Liner and the Màdara Deep Matter Mascara.
To highlight the cheekbones and add a final touch of luminosity, a few drops of Pulpe de Vie The Serum from Provence completed the look
