The Di Bag was introduced in the 1990s and quickly became a sensation, earning a place in the spotlight thanks to its roster of distinguished admirers. Among those who have sported the iconic bag are Princess Diana, Naomi Campbell, Monica Bellucci, Jessica Alba, Sharon Stone, and Carla Bruni. These celebrities, along with many others, have cemented the Di Bag‘s status as a must-have accessory over the past decades.
Today, the Di Bag has been boldly reimagined, striking the perfect balance between traditional craftsmanship, innovative experimentation, and creative design. Its timeless appeal and superior craftsmanship have solidified its status as a true Tod’s icon. Adding to its allure is the unique customisation service, My Di Bag, which allows clients to personalise their own Di Bag by choosing their preferred colours and lettering.
Since November 2023, each customised Di Bag comes with a Digital Passport, enhancing its exclusivity and authenticity. This innovative feature provides owners with access to product authenticity certificates, a traceable supply chain, and a detailed account of the product’s journey from creation to purchase. This digital enhancement not only ensures the authenticity of each piece but also connects owners to the rich heritage and meticulous craftsmanship behind their personalised Di Bag.
Lady Gaga in LA with her very own constomised Tod’s Di bag
ShotbyNYP / BACKGRID fro Tod’s
from Bella, to Cate Blanchett, Lucy Hale, Zoe Saldana and Sharon Stone
the Di Bag by Tod’s
